Lily Fortescue has been in the fashion industry for 11 years, her experience started in wholesale, sales and visual press. Lily's interest and skills quickly moved inso co-founding sustainable everyday underwear label Cheekfrills - leading the brand to become available in over 500 stores worldwide including ShopBop, Selfridges and Barneys, along with collaborations with Carolyn Murphy and Net a Porter. After moving away from lingerie, Lily began a consultancy business helping brands such as No.1 Rosemary and Maddox Gallery with sales, events and marketing.
Bella Buchanan has 10 years of experience in the fashion industry. she began her career as a buyer and after three years moved into marketing and took a position at Nicholas Kirkwood. she worked closely with the designer to develop and execute a new marketing strategy, launch e-commerce and implement sustainability initiatives. following that she took a head of marketing role at sustainability -focused brands Galvan and then at Caravana.
a strong desire to re-shape the future of fashion led Bella to partner with Lily Fortescue to launch worn. which seeks to provide access to the best pre-loved items from the most highly coveted wardrobes. the store boasts previously waitlisted items from recent seasons that are in excellent conditions. the purpose - simply to encourage people to buy better, shop more sustainably and increase the life-cycle of their clothes.
in February 2019 Lily Fortescue and Bella Buchanan joined forces to launch worn. which offers the best pre-loved items from the most highly coveted wardrobes in London. far from being a vintage shop, the store boasts previously waitlisted items from recent seasons that are in excellent condition. the purpose, simply to encourage people to buy better, shop more sustainably and increase the life-cycle of their clothes.
the impact of the fashion industry on our environment is overwhelmingly detrimental, and one of the most pressing issues currently facing fashion is how we reconcile and drive growth with the need to behave responsibly.
we want to redesign the future of fashion and help consumers move away from disposable clothing purchases by shifting perception of second-hand clothing.
we create a circular economy, connecting shoppers and social media influencers to reduce clothing waste and create positive change in the fashion industry. our aim is to create a community devoted to people sharing their products and journey to being more sustainable.